Read about the Youngblood Story
Pauline Youngblood-Soli founded Youngblood Mineral Cosmetics in 1996. Before launching the company, Pauline was a licensed medical aesthetician that worked alongside renowned plastic surgeons and dermatologists in Beverly Hills, California. There, she came in contact with people with severely traumatized skin as a result of laser treatments, acne, rosacea, and cosmetic surgeries. These patients were searching for natural-looking makeup that would help conceal and soothe post-operative bruising and irritation; however, none existed at the time.
Pauline began working with chemists to develop makeup that would cover raw, inflamed, and discoloured skin, as well as allow skin to breathe and heal. That’s when she discovered the beauty of pure minerals and natural pigments without parabens and petroleum dyes.
Initial work led to the development of Youngblood’s first Loose Mineral Foundation - a breakthrough product that gave women, even those with sensitive skin, the natural, flawless look they had been searching for. We use top-grade minerals that are finely milled to create that soft, luxurious feel when applied.
Today, Youngblood Mineral Cosmetics has grown to offer premium makeup for face, eyes, and lips in the most natural-looking shades. The company has more than doubled its size and has expanded its domestic and international distribution. All mineral cosmetics are not created equal. Since Youngblood was originally developed with leading doctors and for use in a medical setting, you can trust our formulations are the very finest available.
Youngblood is perfect for all skin tones, skin types and ages. Our products are incredibly easy to use, long-lasting and stand up to heat, humidity and perspiration. Our dedication to quality has earned us an extremely loyal following among major celebrities, top beauty editors and professional makeup artists.
Granting women the power to conceal and correct imperfect complexions has always been the mission of Pauline Youngblood. Pauline draws inspiration from nature as well as her own practical experience as a paramedical aesthetician to dermatologists and plastic surgeons.
During her career as a medical aesthetician, Pauline was in daily contact with patients who had severely traumatized skin from harsh laser treatments, acne, rosacea and cosmetic surgeries. Such patients often take up to six months before their skin returns to normal, and Pauline simply was not satisfied with the makeup options available.
Pauline began working with chemists to develop a suitable option - a product that would cover raw, inflamed or discoloured skin, while allowing it to breathe and heal. This led to her initial work with natural mineral cosmetics. "The concept of mineral makeup was great, but the quality was missing," Pauline says. "The colours weren’t realistic; they were too pink or orange, and they looked artificial."
She began formulating her first loose mineral foundation, which provided excellent coverage and a natural appearance without clogging the skin. Pauline’s patients experienced such dramatic success with her new formula that they continued using it long after their skin had healed. Before long, patients and friends convinced her to make this natural mineral foundation commercially available, and in 1996 Pauline founded Youngblood Mineral Cosmetics.
More than 15 years later, Pauline’s Natural Mineral Foundation is the flagship product, and Youngblood Mineral Cosmetics is now a complete line, offering dozens of products in a comprehensive palette of shades with realistic skin tones and beautiful, natural finishes. Youngblood continues to create top-quality products that are innovative in both formulation and packaging.
Pauline’s compassion led her to develop her first products in a medical setting. Today, her company carries on her original values: a passion for providing the healthiest, highest quality products, while empowering women to look and feel their best.